Tag Archives: online video instruction

MOOC Video Effectiveness Study: A Review

A large scale evaluation of video delivery practices tells part of the story…

Read the entire study…

=> http://pgbovine.net/publications/edX-MOOC-video-production-and-engagement_LAS-2014.pdf

“…Videos are central to the student learning experience in the current generation of MOOCs…”

Short comments (A full review would require a book)…

• Videos are central to the passive learning experience of MOOCs because the numbers of students exceed the capacity of professors to deliver the attention that students deserve

• Engagement as measured by time on task is a “Self-Fulfilling Measure.” More time is spent on watching video because videos are more time consuming”

• The research explains more about online learning remaining in “Lock Step” with traditional learning than the capacities of online learning

• The term “Learning Experience” seems ill-defined. Specific, targeted, measurable student outcomes would add power, relevancy and confidence to the conclusions of the study

“…video producers currently base their production decisions on anecdotes, folk wisdom, and best practices…”

• The correct measures for independent online course developers include 1.) Conversion Rates, 2.) Enrollment Numbers, 3.) Income Figures from Enrollments, Up Sells, Cross Sells, Membership Retention, Affiliate Sales of Support Products and Services

“…people eventually develop creative ways to take full advantage of the new medium….”

• The Learning Management Systems (LMSs) remain in a state of infancy, and will not evolve until income stagnates

• Piecing together existing components remains daunting for the Technology Challenged, but components parts exist as free and low-cost, Open Source solutions

• A comprehensive model of online learning needs to identify patterns where online learning out delivers all other learning modalities, and focus on measuring these outcomes


Study authors fail to recognize that the reasons that video predominated in MOOCs remains incongruent with the value of video in guaranteeing Application and Performance (AnP) learning outcomes.

Video instruction remains the weak link in online learning, mimicking traditional, low-outcome, Industrial Age Model, “Sage on the Stage,” “Talk is Cheap” idea delivery.

Expect video content delivery to predominate until definitive research shows that video represents as “Weak a Link” in online instruction as classroom lectures.

Visit the Texas Canvas Users’ Group Presentation for ideas and a case study of the capacities of online learning…

=> Online Teaching Tools, Tactics and Techniques: Strengthening, Stretching and Supercharging your LMS