Tag Archives: course marketing

Marketing vs. Teaching and Educating

Marketers want to produce courses and a lucrative revenue stream.

Teachers and educators want to ensure that students learn,  apply and achieve measurable learning outcomes.

Issues  develop when marketers view course development as a revenue stream, and students view courses as education.

Marketers produce consumable content and share expertise.

Educators lead students to success…accepting accountability for students’ outcomes…and holding students accountable for Application and Performance (AnP).

Marketers, teachers and educators offer different Specific Learning Outcomes (SLOs) for course curricula.

Marketers offer:

  • Students will get…

Teachers offer:

  • Students will know…
  • Students will be able to do…

Educators offer:

  • Students will learn…
  • Students will think and do…
  • Students will apply…
  • Students will assess and evaluate
  • Students will achieve, integrate and master

Four ways to Improve your Online Course